The 2024 In-House Barometer is live

We’ve surveyed more than 1000 marketing professionals and decision-makers across the Nordics, UK, mainland Europe and the US to capture the current state of in-house agencies, their dynamics, strategies, and the challenges and barriers they face.

LOVE AT
FIRST ZITE

By bringing creativity, talent, and the best tech to the heart of your company’s operation, you get agility, creativity, and complete day-to-day control of marketing activities at fixed costs.

We analyse, design, implement and help run creative and efficient in-house agencies

At ZITE, we are all about in-house – from analyzing and redesigning existing setups to crafting, implementing, and operating bespoke on-site agencies.

And with our on-site agents, we provide flexibility and interim solutions for marketing teams during peak demands and transitional phases or when they just need an extra hand.

On-site agency - the best of two worlds

services
We analyse…

We analyse your needs, spending and desires and design an agency setup that is customized to your situation.

If you are looking to save, we will tell you how much. And if you hope to get more from your marketing budget, we will show you how much bigger your new marketing muscles could be.

We design…

Building a in-house team isn’t an overnight process. But we know that you know that! You will have to invest considerably in finding, training, nurturing, and retaining talent.

We will walk you through the process of designing a your in-house agency. We help you design your organisation, find out who to hire, how to manage and operate your setup.

We implement…

Setting up an entirely new agency is no small task. Finding, attracting and onboarding the best people and setting up the facilities, processes and systems for a perfect start, fast, can be an overwhelming assignment for companies.

We know the roles, profiles and processes needed for a professional agency that rivals the best external options.

…and run

Your success likely comes from knowing your industry, markets and customers inside and out. Expanding that business to also run an agency might seem like adding a complexity you do not need.

Our core business is in-house agencies. Our success is built on agency operations focus, and with every new site, we get better. Letting us operate your in-house agency can make it cheaper, better staffed and more efficient.

Design your own custom-built agency

No two businesses are the same. There is no off-the-shelf solution to fit all needs. So, we tailor a setup for your needs, your company, your market, and your ambitions.

Let's talk about the services and specialist functions you want in your in-house agency – and let us operate it to make your marketing both cost-efficient and effective.

We have built and operated in-house agencies for companies such as Grundfos, Norlys, Kamstrup, Det Nordjyske Mediehus, and Nic. Christiansen Gruppen with brands such as Hyundai, BYD, Jaguar and Land Rover in Denmark, Norway and Sweden.

We would also like to run yours.

Let us help you analyse what to bring in-house

If you are looking to save, we will tell you how much and where. And if you hope to get more from your marketing budget, we will show you how much bigger your new marketing muscles will be.

Products
ONZITE AGENTS
ONZITE AGENTS

Need an Extra Marketing Hand? We've Got a Whole Team!

With ONZITE AGENTS, you gain immediate access to a diverse pool of creative talents. From graphic designers, copywriters, and project managers to marketing automation specialists, social media experts, and strategists, we've got your needs covered.

ONZITE AGENTS offer efficient, scalable, and reliable solutions, both on-site and remotely. Since you only pay for the services you need, you will avoid the costs of extra full-time hires.

Thanks to our comprehensive and user-friendly management systems, you can enjoy the flexibility of freelancers without compromising your company's data security. We guarantee full GDPR compliance, the handling of NDAs, and management of technical logistics – all ensuring seamless integration for your projects.

Welcome to a new era of flexible marketing support!

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Optimisation analysis
Optimisation analysis

Our pre-analysis on reducing costs while empowering marketing will provide the clarity you seek. We examine needs, expenditures, and aspirations. By leveraging our extensive benchmarks database for individual deliverables, we evaluate production and marketing operation costs.

Our assessment gauges the effectiveness of your current production model in terms of creative consistency, commercial effectiveness, and agility.

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ZITE Agency – Full Size Agency Setup
ZITE Agency – Full Size Agency Setup

Entrust us with your in-house agency for a year, and witness our unparalleled model in action.

We'll seamlessly transition into your current operations, revamping strategies and structures with meticulous analysis and innovation. By the end, you'll be presented with an optimized agency setup, complemented by detailed dashboards and a compelling business case, ready to either reintegrate into your fold or to flourish further under our expertise.

We will give you:

Your very own dedicated team. Proprietary Technology and ways-of-working. Access to ZITE Travel Team services and to our Offshore Production Team.

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WIN-WIN-HOUSE

Some will say that the external agencies fell asleep at the wheel and lost their almost divine right to marketing and creativity. Others will say that in-house agencies have sold out on the basic principle that marketing should be driven by good creativity and good ideas. The truth is that both models have their distinct advantages. And the good news is that there’s a way to make your marketing setup a win-win-house—a setup that offers both sets of advantages at the same time.

At ZITE we:

…help analyze your current setup

…we design processes and workflows that are customized to your situation

…we help implement and build in-house capabilities

…and we run in-house agencies

But we will also help you get there by providing interim solutions.