Setting up an entirely new agency is no small task. Finding, attracting and onboarding the best people and setting up the facilities, processes and systems for a perfect start, fast, can be an overwhelming assignment for companies.
We know the roles, profiles and processes needed for a professional agency that rivals the best external options.
Kasper is the Chief Creative and Commercial Officer at ZITE. An expert in in-house marketing setups, he has authored two best-selling books on the subject and collaborated with major international brands such as Apple, Lego, and Mars.
He has founded and led the in-house creative departments at Maersk, Georg Jensen, and Saxo Bank, and has assisted other organizations and brands in establishing their teams.
With over 20 years of experience in the advertising industry, Kasper has been recognized with international awards, including the European Digital Awards, Cannes Lions, and Muse Creative Awards.
Dedicated to nurturing creative talent, Kasper founded and continues to teach a content marketing course at The Danish School of Advertising.
Whether discussing the state of the in-house creative industry, sharing the pros and cons of in-house models, imparting wisdom on workflows and processes, or speaking on creativity at seminars, podcasts, or conferences, Kasper's insights are highly valued.
