Optimisation analysis

Is in-housing the right move?

Our pre-analysis on reducing costs while empowering marketing will provide the clarity you seek. We examine needs, expenditures, and aspirations. By leveraging our extensive database of benchmarks for individual deliverables, we evaluate both production and marketing operation costs. Our assessment gauges the effectiveness of your current production model in terms of creative consistency, commercial effectiveness, and agility.

We undertake an exhaustive exploration of your data to discern how your marketing production budget is allocated and pinpoint areas ripe for optimization.

At ZITE, we recognize the pivotal role of maximizing your marketing budget. That's why we delve deeply into your data, scrutinizing current expenditure patterns and highlighting potential areas for enhancement. With our guidance, you can rest assured that every cent is being utilized optimally, leading to an improved ROI and a more potent marketing strategy.

We present a business case highlighting potential optimization opportunities in creative development and marketing operations.

Approach:

  1. Examine your vendor setup and expenditure

  2. Assess your organizational structure

  3. Identify potential optimization avenues

When:

Timeline: 1 – 1.5 months

How:

  • Analyze your existing vendor structure and expenses

  • Survey your organizational composition

  • Execute qualitative interviews and administer an online survey

  • Review marketing supplier invoices and related documents

  • Evaluate existing ways-of-working, workflows, and processes

  • Unearth potential creative, operational, and cost optimization points

Kasper Sierslev

Kasper is the Chief Creative and Commercial Officer at ZITE. An expert in in-house marketing setups, he has authored two best-selling books on the subject and collaborated with major international brands such as Apple, Lego, and Mars.

He has founded and led the in-house creative departments at Maersk, Georg Jensen, and Saxo Bank, and has assisted other organizations and brands in establishing their teams.

With over 20 years of experience in the advertising industry, Kasper has been recognized with international awards, including the European Digital Awards, Cannes Lions, and Muse Creative Awards.

Dedicated to nurturing creative talent, Kasper founded and continues to teach a content marketing course at The Danish School of Advertising.

Whether discussing the state of the in-house creative industry, sharing the pros and cons of in-house models, imparting wisdom on workflows and processes, or speaking on creativity at seminars, podcasts, or conferences, Kasper's insights are highly valued.

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