The digital transformation wave has impacted various facets of businesses, reshaping how they function and serve their customers. As a core function, marketing has yet to be untouched in many companies. But now, the traditional boundaries of in-house teams and external agencies are blurring. Enter the concept of the "In-house Agency as a Service.

In recent decades, we've been witnesses to a series of revolutions in the business world. Digital transformation, for one, has rippled across industries, heralding changes in the way businesses operate and serve their clientele. Today, we stand on the cusp of another seismic shift—one that may forever alter the marketing landscape.