We analyse, design, implement and help run creative and efficient in-house agencies

At ZITE, we are all about in-house – from analyzing and redesigning existing setups to crafting, implementing, and operating bespoke on-site agencies.

And with our on-site agents, we provide flexibility and interim solutions for marketing teams during peak demands and transitional phases or when they just need an extra hand.

services
We analyse…

We analyse your needs, spending and desires and design an agency setup that is customized to your situation.

If you are looking to save, we will tell you how much. And if you hope to get more from your marketing budget, we will show you how much bigger your new marketing muscles could be.

We design…

Building a in-house team isn’t an overnight process. But we know that you know that! You will have to invest considerably in finding, training, nurturing, and retaining talent.

We will walk you through the process of designing a your in-house agency. We help you design your organisation, find out who to hire, how to manage and operate your setup.

We implement…

Setting up an entirely new agency is no small task. Finding, attracting and onboarding the best people and setting up the facilities, processes and systems for a perfect start, fast, can be an overwhelming assignment for companies.

We know the roles, profiles and processes needed for a professional agency that rivals the best external options.

…and run

Your success likely comes from knowing your industry, markets and customers inside and out. Expanding that business to also run an agency might seem like adding a complexity you do not need.

Our core business is in-house agencies. Our success is built on agency operations focus, and with every new site, we get better. Letting us operate your in-house agency can make it cheaper, better staffed and more efficient.

The 2024 In-House Barometer is live

We’ve surveyed more than 1000 marketing professionals and decision-makers across the Nordics, UK, mainland Europe and the US to capture the current state of in-house agencies, their dynamics, strategies, and the challenges and barriers they face.

inZITEs
In-House Agencies Take Center Stage
In-House Agencies Take Center Stage

We have taken a deep dive into the numbers of prestigious industry awards the data underscores the significant rise of in-house agencies over the past decade. At the Cannes Lions International Festival of Creativity, the growth of in-house participation and success is particularly striking.

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From Cubicles to Cannes: The Rise of In-House Creativity
From Cubicles to Cannes: The Rise of In-House Creativity

The traditional divide between in-house marketing teams and external agencies is rapidly dissolving. At ZITE, we’ve observed firsthand how in-house agencies are transforming from corporate support functions into vibrant, creative powerhouses. Our latest endeavor, the 2024 In-House Barometer Study, delves deep into this transformation, revealing how in-house teams are not just adapting but leading the charge in creative and strategic innovation.

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In-House Media Buying
In-House Media Buying

Media buying—should it stay in-house or go to an agency? If only the decision were that straightforward. The truth is, in-housing is far from a binary choice. It's more like a spectrum of possibilities, each with its own perks and pitfalls, depending on the size, focus, and goals of a company. And it’s this spectrum that’s shaping the future roles of agencies, advertisers, and publishers.

So, what does this distribution of roles look like going forward? Who’s best positioned to connect all the dots in a way that makes sense for everyone involved?

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In-House Agencies are Busy
In-House Agencies are Busy

In-house agencies are not merely growing; they're shouldering an increasing workload. The 2024 In-House Barometer sheds light on a dual progression, charting an exciting course for in-house agencies.

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AI Expands Creative Horizons
AI Expands Creative Horizons

The new 2024 In-House Barometer report, surveying over 1,000 marketing professionals, offers invaluable insights into the profound impact of technology on marketing teams. This exploration delves into the nuanced ways in which AI and technological advancements are not just influencing, but significantly enhancing creative efforts within the industry.

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In-House or Outsource? Don't Just Wonder, Compare
In-House or Outsource? Don't Just Wonder, Compare

The perennial debate of in-house versus outsourced marketing continues to puzzle companies of all sizes. Each approach boasts its own unique advantages and drawbacks, leaving you to ponder which truly aligns with your specific needs and objectives. However, a crucial element often overlooked is the importance of actively measuring and comparing the efficiency of both models.

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Big Teams in Big Companies? More Nuanced than You Think.
Big Teams in Big Companies? More Nuanced than You Think.

The 2024 In-House Barometer Study reveals an intriguing correlation: Larger companies often boast more extensive in-house teams.

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From Production Powerhouses to Creative Innovators
From Production Powerhouses to Creative Innovators

The data from the 2024 In-House Barometer offers a comprehensive view of the current state and future ambitions of in-house agencies across different geographical regions, categorized into three distinct Tiers of operational focus.

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On-site agency - the best of two worlds

Design your own custom-built agency

No two businesses are the same. There is no off-the-shelf solution to fit all needs. So, we tailor a setup for your needs, your company, your market, and your ambitions.

Let's talk about the services and specialist functions you want in your in-house agency – and let us operate it to make your marketing both cost-efficient and effective.

We have built and operated in-house agencies for companies such as Grundfos, Norlys, Kamstrup, Det Nordjyske Mediehus, and Nic. Christiansen Gruppen with brands such as Hyundai, BYD, Jaguar and Land Rover in Denmark, Norway and Sweden.

We would also like to run yours.

Let us help you analyze what to bring in-house

If you are looking to save, we will tell you how much and where. And if you hope to get more from your marketing budget, we will show you how much bigger your new marketing muscles will be.

WIN-WIN-HOUSE

Some will say that the external agencies fell asleep at the wheel and lost their almost divine right to marketing and creativity. Others will say that in-house agencies have sold out on the basic principle that marketing should be driven by good creativity and good ideas. The truth is that both models have their distinct advantages. And the good news is that there’s a way to make your marketing setup a win-win-house—a setup that offers both sets of advantages at the same time.

At ZITE we:

…help analyze your current setup

…we design processes and workflows that are customized to your situation

…we help implement and build in-house capabilities

…and we run in-house agencies

But we will also help you get there by providing interim solutions.