In-house Agency as a Service - The Future of Efficient Marketing
The modern digital landscape has blurred the lines between in-house marketing teams and external agencies. "In-house Agency as a Service" emerges as a transformative solution, merging the intimacy of internal teams with the expertise of external agencies. This model is not just a cost-saving measure; it's a strategic move for professionalising in-house marketing operations, ensuring rapid scalability, and leveraging the best of MarTech tools.
A Paradigm Shift in Marketing
The digital age has disrupted traditional business functions, with marketing standing at the cusp of this change. The "In-house Agency as a Service" model emerges as a response to this evolution. Think of it as the external cleaning company or the security team you hire for specific tasks. While the company retains strategic control, these on-site agencies, just a few steps away, bring specialized expertise, offering the best of both worlds.
Why the In-house Agency as a Service?
1. Efficiency & Speed: In-house teams possess an intimate knowledge of the brand. However, they sometimes get bogged down with routine tasks, sidelining creative work. By integrating specialized agencies into the in-house model, decisions become faster, and efficiency can soar by up to 40%.
2. Cost-effectiveness: Traditional in-house teams come with fixed costs, while external agencies often have high markups. The on-site agency model addresses this economic challenge, with companies reporting up to 40% savings. But it's not just about cost-saving; it's about maximizing the value of every marketing dollar spent.
3. Scalability: As business demands fluctuate, so can the services. The flexible nature of this model allows businesses to upscale or downscale based on real-time needs, without the administrative hassle of managing freelancers or expanding internal teams.
4. Professionalising In-House Operations: Modern marketing is intricate. The In-house Agency as a Service acts as a compass, directing in-house teams with tools, insights, and direction, helping them not just function, but excel.
5. Outside-in Perspective: While in-house teams deeply understand the brand, they sometimes lack broader industry insights. The on-site co-creation setup brings together internal teams and external experts, ensuring innovative, on-brand campaigns.
6. Simplified MarTech Integration: The digital realm offers a plethora of tools, often leaving businesses overwhelmed. On-site agencies bring a curated, compliant set of MarTech and AI tools, simplifying deployment and content management.
In the 'On-Site model, also referred to as the 'In-House-Agency-as-a-Service' approach, external agencies play a pivotal role in both constructing and managing a company's in-house marketing operations. This collaborative model ensures the best of both worlds, with the expertise and flexibility of an external agency seamlessly integrated into the company's core functions. It's a strategic synergy that delivers heightened efficiency and impactful results.
Coupled with the 'On-Site' model, leveraging specialized and creative agencies for overall direction and creative concepts has been recognized as a winning strategy. According to a study conducted by the World Federation of Advertisers, this hybrid approach offers the best of both worlds. It allows companies to harness the focused expertise of specialized agencies for innovative creative concepts, while the 'On-Site' model ensures seamless execution and integration. This synergy not only drives effectiveness but also enables companies to adapt swiftly to evolving market dynamics, positioning them at the forefront of their industries.
Is it the Right Fit for Your Business?
The benefits of this model are clear, but its adoption depends on:
- The size of your business and its marketing demands.
- Budget constraints and long-term financial planning.
- The need for agility and rapid decision-making in your marketing strategies.
In-house-Agency-as-a-Service is more than a trend; it's a strategic pivot in the world of marketing. By merging the insights of internal teams with the expertise of external agencies, businesses can navigate the complexities of modern marketing with agility, efficiency, and cost-effectiveness. As the landscape continues to evolve, this hybrid model stands out as a beacon, guiding businesses towards sustainable, impactful marketing success.
The biggest opportunity in marketing today could be sitting just 50 meters down the hall.
THINK OUTZITE THE BOX
You know what they say - if you can't beat 'em, join 'em. Well, at ZITE, we decided to do both. We're joining our clients but on our own rebellious terms. There is nothing quite like us. We are not the traditional advertising agency you know, nor are we like any other in-house setup. We are something special—the best of both worlds. We design, build, and run on-site agencies. At ZITE, we do something unique. It combines the convenience and deep integration of an in-house team with the diverse expertise and innovation of an external agency. This setup allows companies to reduce costs, increase efficiency, and maintain the agility needed in today’s fast-paced market.
ON YOUR ZITE
By embedding our teams directly inside our clients' offices, we gain an intimacy and integration that outside agencies could only dream of. We quickly become fluent in your brand's DNA until their goals and products feel like extensions of ourselves. Yet, we retain an outsider's objectivity and creative flair to constantly inject fresh thinking. Of course, merely co-locating isn't enough on its own. At ZITE, we bring our distinctive methodology, processes, and an arsenal of shared tools that turbocharge collaboration and speed. We're a tight-knit collective who’ve got each other's backs and brains on demand.
LOVE AT FIRST ZITE
We specialize in creating flexible in-house setups tailored to meet the unique needs of each client. Our approach ensures that marketing operations are streamlined, brand integrity is maintained, and execution is swift and responsive. We can move at stellar speeds and scale nimbly as needs evolve. And when you need an extra pair of hands during a busy season or a burst of creativity for a specific campaign? That's where we flex our muscle, offering the right talent at the right time.
With this approach to streamline marketing organizations, companies can focus on strategic planning and execution while delegating operational tasks to us. You'll still obtain all the positives of an in-house setup, such as faster time-to-market and better brand, product, and tech knowledge—and get the flexibility of an outside agency or a freelance setup. It's a win-win—the brand's integrity is maintained, and execution is swift and responsive.
About the ZITE model
At ZITE, we have developed a unique approach to driving in-house marketing operations with substantial effectiveness. We are confident that our approach could offer significant value to you, potentially improving your marketing operations efficiency by 30% to 40%.
We have successfully implemented this strategy with companies like Grundfos, Norlys, Det Nordjyske Mediehus, and Nic Christiansen Gruppen, along with brands such as Jaguar, Land Rover, and Hyundai, across Denmark, Sweden, and Norway. Our approach provides a variety of benefits:
Customized In-House Agency: We build a team from scratch or optimize your existing team, ensuring your new in-house agency is tailored to your future needs. This team works in conjunction with your broader marketing organization and possibly external agencies. Essentially, you maintain ownership of the strategy while we handle the operational aspects.
Innovative Technology and Methods: By gaining access to our market-leading project and reporting system – GOZITE™ – you achieve transparency in all marketing tasks and resources utilized within the organization.
ONZITE Agents: You gain access to an additional and scalable team – a set of extra hands with additional creativity or specialist skills when needed. All agents are cleared and compliant.
Offshore Production Team: Benefit from our own global team of 350 people across Vietnam, Poland, and the UK, all committed to delivering quality work quickly, efficiently, and in a cost-conscious manner.
Savings on External Agencies: By taking over operational tasks from existing agency collaborations, we can significantly reduce your expenses.
Want to learn more about our unique model?
Let’s get in touch
PeerK Brændholt
CEO, Partner
+45 6128 5500
pb@zite.agency
